Amazon’s Influencer Program: What You Need to Know about the Program
In its second quarter, Amazon’s program to recruit, develop, and grow influencers attracted more than 500,000 people.
The program allows people to be featured on products, and can also earn free product endorsements and subscriptions.
In addition to its Amazon program, the company also has a number of other partnerships with the influencer community.
Influencer programs are not new to Amazon.
Amazon is one of the largest companies in the world, and has traditionally relied on celebrities and celebrities-turned-entrepreneurs to promote its products.
The company has used celebrity endorsements to promote products, including the Echo, Fire, Echo Dot, Echo Show, Echo Mini, Echo, Echo C, and Echo Pro.
Amazon’s partnership with celebrity endorsements is a first for Amazon.
Earlier this year, Amazon signed a deal with the rapper Jay-Z, which will allow Jay-ZA to promote Amazon products in a partnership with Amazon and his record label, Def Jam.
While Amazon is not the first company to offer celebrity endorsements, it is the first to have the kind of high profile, multi-media relationship with an influencer that the company has with the likes of Beyonce, Taylor Swift, and Jay-Lo.
Influencers and brands are expected to use Amazon’s celebrity endorsement program to promote their products.
But it could also become a source of competition for other companies.
“I’ve been a huge fan of the celebrity-driven Amazon program for a while now,” says Mark Schauer, senior vice president of product at e-commerce company Shopify.
“It’s a great way for brands to have their brand featured on the Alexa device.”